animation in advertising

animation has been a major vehicle for advertisement. In fact, animated adverts  predate animated features by many years. In the early 20th century, when Vaudeville was giving way to silent movies, animated ads for various products were often shown on the big screen, accompanied by sales pitches.

Gertie the Dinosaur was the first character-based animated feature and came to the screen in 1914.

As animation became more advanced, adverts continued to be important. Today, many well-known mascots and beloved advertising campaigns are delivered through animation:including the talking m and ms,compare the markets meerkats, the monkey from pg tips and even the wallace and gromit adverts that are being used.

Stop motion  allows you to cheaply recreate and mock famous films or television of the time. A  example is the 1976 Chewit’s advert (the video above) made by French Gold Abbott and created by John Clive and Ian Whapshot. The advert shows a Godzilla type creature rampaging through cities and eating famous landmarks. It was such a success that the sequel was delayed to give the advert a cult status. The advert allowed the confectionery company to cheaply and effectively satirize the work being done by Ray Harryhausen in cinemas.

back in 2009 this advert was made using stop motion and used Plasticine to create the characters as we did in our animations. the characters are from the show creature comforts. it uses real interviews and replaces the people with stop motion animation and this was shown on channel 4.