animation final product

animation in advertising

animation has been a major vehicle for advertisement. In fact, animated adverts  predate animated features by many years. In the early 20th century, when Vaudeville was giving way to silent movies, animated ads for various products were often shown on the big screen, accompanied by sales pitches.

Gertie the Dinosaur was the first character-based animated feature and came to the screen in 1914.

As animation became more advanced, adverts continued to be important. Today, many well-known mascots and beloved advertising campaigns are delivered through animation:including the talking m and ms,compare the markets meerkats, the monkey from pg tips and even the wallace and gromit adverts that are being used.

Stop motion  allows you to cheaply recreate and mock famous films or television of the time. A  example is the 1976 Chewit’s advert (the video above) made by French Gold Abbott and created by John Clive and Ian Whapshot. The advert shows a Godzilla type creature rampaging through cities and eating famous landmarks. It was such a success that the sequel was delayed to give the advert a cult status. The advert allowed the confectionery company to cheaply and effectively satirize the work being done by Ray Harryhausen in cinemas.

back in 2009 this advert was made using stop motion and used Plasticine to create the characters as we did in our animations. the characters are from the show creature comforts. it uses real interviews and replaces the people with stop motion animation and this was shown on channel 4.

moodboard

ideas

 ideas :

you can faintly see the joints on the figure holding it in position

one of the many poses that these figures can be put into.

in my pitch i started talking about a figure fighting Plasticine, the figure i intend to use is by revoltech a Japanese figure line by the company Kaiydo. in the two pictures above it shows how easily the figure is able to be posed and can be adapt for stop motion because the joints "snap" in each frame so you can literally move the arm less than a cm a frame , using the special "revolver joint" which is in the picture below the joint clicks every time its moved giving you a slight idea how much your moving the arm, leg shoulder and even torso.the hands are interchangeable like most revoltech figures.

the revolver joint 

from all of these pictures we can see that revoltech figures have good articulation for different poses and different parts for different purposes. they can be posed very easily and have clear stands that can be edited out easily.so my basic idea was that this figure uses his sword to fight off Plasticine monsters, using the slash effect, given in the box and also using video editing software to create lightning attacks.

additional pieces , including the interchangeable hands and slash effect and a slide stand

some of the additional parts can be seen in the packaging including the slash effect i mentioned below

idea plan/pitch

pitch:

• gonna use plasticine, figures and a cardboard background 
• figure is fighting off all the plasticine monsters
• plasticine monsters surround the figure
• 
  

xbox stop motion video

making of the Xbox stop motion

smallest stop motion advert

the video above shows the smallest stop motion ever
the figures used were exactly 9mm tall and had 50 replacements for each fram, there were over 2000 frames so they used almost 100,000 models because some broke.